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VIP: Start and Fund a Growth Startup
Week 0 - Welcome, and videos of the live sessions
Welcome!
Week 1 live session Sep. 19, 2019 (68:23)
Week 2 Live Session: Protect your Company, Build a Team (83:41)
Week 1: Your Business Model - Capturing your Hypotheses
Introduction: and Slide Download
What is your Business Model? (3:48)
What is a Value Proposition? The Milkshake Example (4:31)
Your Value Proposition Hypotheses (3:00)
Why we suggest you select one initial market segment (1:45)
Business Model Hypotheses Beyond the Value Proposition (5:08)
Week 1: Test Your Business Model
Introduction and Slide Download
Begin by testing your Value Proposition (5:33)
How to interview prospective customers (5:03)
After understanding the need - test your proposed solution (2:19)
You're looking for an 'Emphatic Yes!' (1:16)
Test your Channel and Revenue hypytheses (2:03)
Test your Partner, Activities, Resources and Costs hypotheses (2:25)
A Better way to Determine: What will Customers Pay? (14:11)
Week 2: Protect your Company and your Intellectual Property; Build a Team
Introduction and Slides
Disclaimer: this is not legal advice! (0:25)
Create a Legal Entity: when, and which type? (4:26)
Protect your Stock for when Founders Leave (2:42)
Protect founders from taxes when their stock vests: the 83b form (2:51)
What is intellectual property (IP) ? (0:55)
Copyrights: protect your computer code, website, brochures and more (3:48)
Trademarks: protect your company name, product name, logo, ... (4:13)
Trade dress: protect your product packaging design (1:21)
Utility patents: protect your invention (5:22)
Design patents: protect an ornamental design (0:38)
Trade secrets: protect your invention, and your company confidential information's (2:07)
Confidentiality and Proprietary Rights Agreements (0:45)
Checklist: Protect your company (5:01)
Week 2 - Build your Team
About co-founders (5:22)
Finding and recruiting co-founders (2:57)
Stock compensation for founders: who gets how much? (2:52)
What investors look for in a team (1:44)
With investors - can you maintain control? (1:46)
Example: stock dilution when you receive investment (4:07)
Founders salaries - how much can you pay after an investment round? (1:36)
Hiring employees - how to stay out of trouble! (2:02)
Board of Advisors vs. Board of Directors: what are they? (10:31)
Week 3: Your Market and your Go to Market Strategy
Introduction and Slides
Analyze your Market: Customer Segments (26:26)
Analyze your Market: Market Size (10:48)
Analyze your Market: Customer Adoption Rate (1:56)
Market sizing: how to get started (6:46)
Understand the Competition (11:04)
Your Go-to-Market Strategy (19:08)
Optional: Branding (61:32)
Week 4: Fund your Startup
Introduction and Slides
Fund your Startup (when you are too early for investors & banks) (42:01)
Week 5: Create a Compelling Pitch
Introduction and Slides
An Effective Investor Pitch (24:18)
An Effective Pitch Deck (25:36)
Week 6: Entrepreneur Resources; Pitch Practice
Resources for Oregon Entrepreneurs (22:55)
Pitch Practice
Optional Material
Develop a Financial Forecast (26:51)
Founders salaries - how much can you pay after an investment round?
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